CRITERIA FOR JUDGING 2018 AQUA AWARD CATEGORIES

BEST WEBSITE

  • Effective navigation
  • Relevant content
  • Performance and speed
  • Attractive and appealing design
  • Inclusion of WE/National Association logo
  • Promotion of the watercooler industry if appropriate

BEST PRODUCT INNOVATION

  • Innovative technology within the standards of the industry
  • Stands out from the crowd
  • A recognised benefit to the user

BEST PROMOTION OF HEALTH & HYDRATION

  • Immediate positive impact on target audience
  • Relevance to audience
  • Lasting impression on audience of key message
  • Promotion of the watercooler industry
  • Inclusion of the WE/National Association logo
  • Attractive and appealing design

BEST ENVIRONMENTAL PRACTICE /GREEN INITIATIVE

  • Total commitment to the benefit of the environment
  • Immediate impact on target audience
  • Lasting impression on target audience to continue this initiative
  • Promotion of the watercooler industry
  • Inclusion of the WE/National Association logo
  • Attractive and appealing design

BEST MARKETING CAMPAIGN

  • Easily understood campaign message
  • Immediate positive impact on target audience – to inform/persuade/remind customers of campaign message
  • Lasting impression on target audience of this message
  • Promotion of the watercooler industry
  • Inclusion of the WE/National Association logo
  • Attractive and appealing design

BEST SERVICE PERSON

  • Exemplary customer service
  • Total commitment to their role
  • Goes beyond the call of duty
  • Certification in hygiene awareness
  • Adherence to industry standards